A Decade of Vape Excellence: IVG Wins ‘Innovation of the Decade’ at Vapouround Global Awards 2025
Plus, two runner-up accolades at the vaping industry’s most prestigious event.
On 18 June 2025, the global vaping industry gathered at The Theatre in Dubai for the 10th annual Vapouround Global Awards, a landmark ceremony honouring innovation, performance, and leadership across the international vape market.
IVG proudly secured the coveted Innovation of the Decade award for its pioneering development of the UK’s first legal Big Puff disposable.
The original, single‑use IVG IVG 2400 4-in-1 disposable stood out as a true industry game‑changer, earning its place as the ‘Innovation of the Decade’, a breakthrough in large-capacity, compliance-first vape design in 2023.
The device has since been re-engineered into a refillable, reusable system, retaining the same innovation while aligning with UK regulation changes in June 2025.
The evening brought together manufacturers, innovators, retailers, and regulators from around the world. A fitting stage for a brand shaping the next era of vaping.
What are ‘Big Puff’ Vapes and Why do they Matter?
Adult vapers increasingly demand long-lasting devices that don’t compromise on safety. Building on the success of its disposable format, IVG led the charge in developing a rechargeable pod system capable of delivering thousands of puffs.
These devices:
- Use refillable pods and rechargeable batteries that cut down on waste
- Are TPD-compliant, respecting nicotine limits, pod capacity, and device safety
- Combine convenience, sustainability, and performance
This innovation redefined the UK market and created a viable path forward as the disposable vape ban was implemented in June 2025.
A Triple Victory for IVG
In addition to Innovation of the Decade, IVG was honoured as a runner-up in two other hotly contested categories:
- Best Shisha Product – IVG 2400 4-in-1 Starter Kit: Shisha Edition
- E-Liquid of the Year – IVG 6000 Cherry Chew
Today’s IVG 2400 4-in-1 lets users switch between four flavours in one sleek, reusable device, maximising convenience while reducing waste, a direct evolution of the original award-winning disposable.
How the Award Was Judged
The Innovation of the Decade title was awarded by a panel of Vapouround editorial judges and industry experts, who assessed each submission based on:
- Market impact
- Technical advancement
- Compliance with evolving regulations
- Contribution to the future of vaping
IVG’s development of a fully compliant, sustainable Big Puff format, first as a disposable, now as a reusable, stood out for its category-defining significance.
Navigating Regulation With Innovation
As the UK bans single-use vapes in 2025, IVG supports the move toward greener, safer options and has led the market in developing sustainable alternatives.
By redesigning the 2400 into a reusable format ahead of the UK ban, IVG demonstrated how legal shifts can drive meaningful product innovation.
The Big Puff range shows how regulation can drive smart design, not limit it.
Leading an Industry Shift
IVG’s innovation has already reshaped how the industry thinks about capacity and compliance:
- Brands like Elf Bar, Elux, and Vaporesso are now following with similar high-capacity formats
- UK vape retailers are spotlighting refillable and rechargeable products
- Consumers are increasingly prioritising sustainability and long-term value
What’s Next for IVG?
With over 50 awards since 2016, IVG continues its mission to innovate for adult smokers, giving users high-performance alternatives that align with the future of responsible vaping. Look out for:
- New device formats, batteries, and pod tech
- Broader UK and EU market expansion
- More R&D focused on sustainability, safety, and satisfaction
A Decade of Vape Leadership, and the Future Looks Even Brighter
The 2025 Vapouround Global Awards celebrated more than just past success; they pointed to what’s possible when regulation, responsibility, and technology align.
For IVG, this isn’t just another win. It affirms our position as industry leaders committed to providing adult consumers with compliant, advanced vaping alternatives.
Since 2016, IVG has helped millions transition from smoking through award-winning flavour, innovation, and compliance-first design.
Here’s to the next decade of bold vaping breakthroughs.
Devices are stocked at retailers throughout the UK.