Over a million Big Puff devices and pod refills were snapped up by vapers across the UK after the disposables ban in 2025, proof that IVG delivers the best devices and flavours on the market.

Reliable, long-lasting, and packed with variety, IVG is now the UK’s leading Big Puff brand. Thank you to all our loyal vapers for making this possible!

Switching from Disposables? We Had You Covered

When the disposable ban hit, many vapers were left looking for new options. IVG stepped in with hassle-free alternatives that didn’t compromise on flavour or performance. Our devices made the transition smooth, so you could keep enjoying the hits you love.

PRO: More Puffs, More Flavours

The PRO quickly became a fan favourite, designed for high puff counts, smooth hits, and unbeatable reliability.

• 33 delicious flavours to suit every taste
• Perfect for longer sessions without recharging
• Loved by thousands of UK vapers

Whether you want more puffs or the freedom to switch flavours, the PRO delivers it all.

Variety & Control with Every Device

• 2400 4-in-1: Multiple flavours in a single device
• SMART MAX: Custom modes (Eco & Boost) for battery life and flavour intensity
  
• 50+ flavours across all Big Puff ranges, from fruity favourites to refreshing menthols

No matter your style, there’s an IVG device for you.

Trusted by Vapers Nationwide

From newcomers to long-time fans, IVG devices are tried, tested, and loved. Thousands of vapers across the UK trust our range for smooth hits, unbeatable flavour, and reliability.

View Our Big Puff Offers

We have regular offers on all our big puff vapes, so whether you’re looking to try a new device or you’re just starting, you can be sure to find something on our offers page.