Welcome to IVG®. Established in 2016, we are one of the world’s leading vape brands and serve over 100 countries worldwide from our HQ in Preston, United Kingdom, and available to buy in the UK in many high street stores including - Tesco, Morrisons, Spar, The Co-Op and coming soon to Sainsburys.

With over 50 international awards, and three times winner of “Best UK Brand” our online vape store offers the widest range of e-liquid and vape kits. From 10ml E-liquid to New IVG Salts, shortfills, Vape Pod Kits, IVG Air Pods and Air 4 In 1 Starter Kits, to the IVG 2400 And Smart 5500 Disposable Vapes and everything in between, we've got you covered.

Why do millions across the globe choose IVG®?

The IVG products have set themselves apart from other vaping products by only offering the highest quality and compliant vaping products. All our E-liquids are manufactured in the UK and tested in ISO9001-approved laboratories.


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Use the sliders to input your relevant smoking amounts and costs to see how much can you save by moving over to a vaping alternative.

IVG Bar Plus + Quit Smoking Calculator

How Many Cigarettes Do You Smoke Per Day 0
How much you pay for 20 cigarettes 6

Total Summary

How Many Cigarettes Do You Smoke Per Day 0
How Much You Pay For 20 Cigarettes £ 6.00
How Much We Estimate You Could Save Per Year £ 0.00
Per Month £ 0.00
10 Years £ 0.00


Vaping has been the most popular alternative to cigarettes since 2010, seeing a boom in popularity and sales, making it one of the greatest alternatives for people who are wanting to kick the habit of smoking. Vaping is the act of using an electronic device to inhale nicotine and other substances from a liquid. Vaping has become increasingly popular, as it offers a more convenient and less harmful way to consume nicotine than smoking traditional cigarettes. Most users choose to change for health reasons, and with people finding it hard to shake the hand-to-mouth action that they’re used to when smoking cigarettes, this makes it a great alternative. Now you can easily shop vapes online here. The planet of vape – IVG is all set to make a change in the life of vaporers.


If you have decided to quit smoking, you have embarked on a brave journey. Remember that progress is not linear and that you might have setbacks, but it’s okay. Some people quit in a day, and others take months or even years. It depends on how long you have been smoking, what triggers your environment has, what kind of social circle you belong to, your willingness, and many other factors that determine how easy or hard it will be for you to quit smoking. But, do not worry. You are at the right place. IVG will help you quit smoking through the use of specialized quit smoking vaping devices like shortfills, 50:50, and freebase vapes.

IVG – Best Online Vape Store in UK

IVG is one of the best vape brands in the world established in the UK since 2016, serving over 100 countries. We hold 50 international awards, offering premium quality and compliant vaping products. I Vape Great is all about its customers and offering them the best. Here at our official online UK vape shop, we have exciting offers for you. You can buy multiple products at discounted prices through our offers. Also, we have rewards program for our valuable customers. You can shop and earn with every purchase. Here you can browse a wide collection of e-liquids, disposables, and vaping accessories.

Why Quit with IVG?

  • IVG has assisted millions of smokers around globe quit smoking since 2016.
  • Vaping is up to 95% less harmful than smoking as per research conducted by public health of England.
  • Quitting smoking can increase your life expectancy by anywhere from five to ten years.
  • Quitting smoking can improve your overall quality of life, both physically and emotionally.
  • Quitting smoking can save you a lot of money and vaping is more cost-effective compared to traditional cigarettes.

Vaping has become a popular alternative to traditional tobacco products, with many individuals turning to vaping as a way to reduce their nicotine intake or quit smoking altogether. As a result, vape stores and vape shops have popped up in many areas to cater to the growing demand for vaping products. IVG as the best UK brand helping individuals to quit smoking for many years. So, let’s quit together!

Achievements by IVG

We take pride in the fact that we have won the title of the Best UK E-liquid Brand in 2019, 2021 & 2022 and over 50 international awards. Since our launch in 2016, we have amassed a considerably large clientele, and our e-liquids and IVG bars are omnipresent in almost every part of the world. From the UK to America and all the way to Australia, we have served millions of customers as an alternative to traditional cigarettes.

If you’re looking for a vape store near you, a quick search for vape store near me or vape shops near me can help you locate nearby retailers that carry IVG vape products. By visiting our online vape store, you can explore a range of flavours and nicotine strengths to find the perfect vaping experience for a good vaping session.

You can also try using online directories or apps to help you locate vape shops in your area. When searching for the best vape, you will surely find IVG in the top results.

Designed for Adult Smokers

IVG products deliver a satisfying nicotine and flavour experience designed for adults looking for an alternative to traditional cigarettes.

A vast range of IVG flavours allows you to personalise your vaping experience, because every IVG flavour is unique. Your taste buds might evolve through your vaping journey, so try different flavours to find the most satisfying one today. Buy your Favourite vape from the awarded UK vape brand.