✨ AI Summary: Nicotine strength doesn't change a vape's flavour recipe. It changes the balance, adding a nicotine edge at higher strengths. This guide busts common myths, from whether 0mg is watered down to why menthol hits harder, and shows which strengths each IVG line comes in.

Everyone has a theory about nicotine strength vs flavour. Higher means less flavour. 0mg tastes like nothing. Menthol only bites because of the nicotine.

Some of it's half right. Most of it isn't. In this nicotine strength guide, you'll find out what's actually going on when strength and flavour meet—myth by myth.

Does strength change flavour?

Myth: 20mg tastes more intense than 10mg. Or it drowns out the taste, depending on who you ask.

Reality: Neither. Strength refers to nicotine, not flavour. In the 10mg vs 20mg vape debate, the recipe's a draw. What changes is the balance, not the vape flavour intensity. Nicotine has an edge of its own, so at higher strengths you'll notice it more alongside the flavour. Prefer the flavour front and centre? Go lower.

Nic salts help here too. They're made to stay smooth at higher strengths, so the taste doesn't have to fight as hard.

Is 0mg watered down?

Myth: No nicotine means a weak, flat vape.

Reality: 0mg is the clearest read on a flavour you'll get. With no nicotine edge, every note in the profile comes through. What some people notice is a lighter feel at the back of the throat. That's a texture difference, not a flavour one, and PG and cooling agents can still give 0mg some catch.

Want to try it? 0mg is currently available in IVG PRO, alongside 10mg and 20mg.

Is throat hit all nicotine?

Myth: Throat hit comes from nicotine and nothing else.

Reality: Nicotine is part of it, but throat hit comes from a mix of things: nicotine strength, the PG/VG ratio and cooling agents like menthol. That's why a 0mg ice blend can still have a noticeable catch.

Why does menthol hit harder?

Myth: Menthol at 20mg is just stronger menthol.

Reality: You're feeling two things stacked together. The cooling agent brings an icy bite, and the nicotine adds its own catch on top. Turn the strength up and the two build on each other. Turn it down and the cool takes more of the stage. IVG PRO Classic Menthol comes in both 10mg and 20mg, so you can pick your balance.

Are nic salts just for 20mg?

Myth: Nic salts only make sense at the top strength.

Reality: Nic salts are made to stay smooth, which is why they're a go-to at higher strengths. That smoothness doesn't switch off at 10mg, though. IVG PRO Salts and IVG Original Salts both currently come in 10mg and 20mg, so you pick the strength and the salts keep it smooth.

Vape nicotine strength myths: quick reference

IVG nicotine strengths at a glance

Myths busted. Now find the flavour and strength combo that's actually yours.

Vaping products are intended only for adults. Vaping is not risk-free. People who do not smoke or vape should not start.

Nicotine is for 18+ only.

This guide provides general information and is not legal, tax or medical advice.