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Friendly helpful team

IVG Vaping Blog | Guides, News & Tips for Vapers

New Data Shows Half of UK Smokers Reported Intent to Quit

13 Nov 2025 0 Comments
half UK smokers report intending to quit

ONS Data: 1-in-2 smokers reported plans to attempt quitting within the next 12 months.

If you’ve been thinking about quitting, you’re not alone; more than half of UK smokers say the same.

New data from the Office for National Statistics (ONS) shows that in 2024, 56% of UK smokers reported intending to quit within the following 12 months, with 24% aiming to stop in three months.

This comes as smoking rates fell from 10.5% in 2023 to 9.1% in 2024, the lowest proportion since records began.

While fewer adults are smoking overall, many are actively seeking safer alternatives, making this a key moment for adult smokers to explore options like vaping.

Why Timing Your First Cigarette Matters

Research also shows that smokers who delay their first cigarette of the day are more likely to have reported a planned quit attempt in 2024.

Among smokers who reported intending to quit within three months, 46% waited more than an hour before their first cigarette, compared with 23% of smokers not intending to quit.

This behaviour is a strong indicator of motivation to change, and adult smokers may find vaping a helpful, controlled alternative as they work towards reducing or stopping cigarette use.

Pro Tip: If you’re waiting longer for your first cigarette, you may already be ready to start reducing or switching.


IVG Supports Quitters

“Over half of UK smokers reported intending to quit, which is something that IVG strongly supports,” says Jacqueline Hoctor, Commercial Director at IVG.

“Our products and resources are designed to support smokers in reducing or stopping cigarette use, giving them control over their nicotine intake while enjoying the benefits of a tobacco-free lifestyle.”

Quitting Smoking Resources & Reliable Guidance

For adult smokers looking to quit or switch, use reliable resources to make an informed decision:

 

Start Your Switch with IVG

Whether you’re exploring reduced nicotine options or switching completely, IVG provides tools and guidance to help adult smokers make a satisfying, controlled switch.

EXPLORE IVG PRODUCTS

🔔 Disclaimer: IVG products are not medical aids, and the supporting resources referenced are not a substitute for medical advice. Always consult a healthcare professional or your GP before stopping smoking or switching to vaping. Like other nicotine alternatives, IVG products do not guarantee quitting.

Source: Office for National Statistics, Adult Smoking Habits in the UK: 2024.

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