Only three months ago, IVG was named Innovation of the Decade at the Vapouround Awards , reflecting our commitment to creating advanced vape products.

Building on this achievement, IVG has consistently delivered high-quality devices, exciting flavours, and reliable service, culminating in our latest accolade: Vape Supplier of the Year at the United Grocers Awards.

The ceremony at Crowne Plaza, Stephenson Quarter, Newcastle, brought together leading brands including Coca-Cola, Walkers, Britvic, Budweiser, Capri Sun, VIMTO, and Imperial Tobacco.

The highlight for IVG was seeing our dedication to quality and customer-focused products recognised on a prestigious stage.

Behind the Scenes: How IVG Stands Out

IVG is recognised for innovation, quality, and reliability. From reusable pod kits to award-winning e-liquids, every product is designed for consistent and enjoyable vaping experiences.

Judged on 2024/2025 sales performance, IVG demonstrates that our approach delivers results, keeping customers satisfied and encouraging them to return for more.

Recent Product Launches Driving Engagement

IVG’s latest releases show our commitment to meeting vaper needs:

• IVG PRO 12 in 10mg and 0mg strengths – perfect for new and experienced users.
• 15 new PRO flavours – expanding a popular range to keep vaping exciting.
• IVG XL35 – our biggest-ever rechargeable vape, with longer puff counts and bold flavour.

These innovations ensure vapers have options they love, reinforcing IVG’s position as an award-winning, innovative vape brand.

The Shift to Reusable Devices and Replacement Pods

Vapers have moved away from disposables to reusable devices and replacement pods. IVG’s starter kits, like the XL35 and PRO 12, make the transition easy, offering long-lasting performance, lower ongoing costs, and a more sustainable vaping experience.

Customers aren’t just trying devices, they’re staying loyal, repurchasing pods, and exploring new flavours. With 0mg/10mg options and 15 new flavours, IVG ensures vaping remains convenient, exciting, and tailored to personal preferences.

Quality, Safety, and Consumer Confidence

IVG devices are designed with premium materials and comply with all regulations, giving vapers confidence in every puff. Reliable performance, safe use, and enjoyable flavours make IVG a trusted brand for customers and retailers.

Listening to Our Customers

Customer feedback drives IVG innovation, from flavour preferences to device features. We even have our own testing panel, gathering real-life feedback to ensure every product meets the needs of actual vapers.

This hands-on approach underpins IVG’s award-winning reputation for creating devices and flavours that people love.

Looking Forward: Continuing Innovation

Awards celebrate past success and motivate future innovation. IVG continues to launch new flavours and device upgrades, ensuring customers always have enjoyable, high-quality vaping options.

Seeing It All in Pictures

Even without flashy stage moments, the images tell the story: a brand growing through innovation, delivering exciting products, and providing exceptional experiences for customers.

We’re proud of this recognition and excited for what’s next. Here’s to more innovation, flavour, and award-winning experiences!