Founded in Preston in 2016 by entrepreneur Ahsan Bawa, IVG has grown from a regional startup into one of the UK's leading vape brands, with products now available in markets around the world.

As the business enters its next phase of growth, IVG is targeting £1 billion in annual revenue within the next three years while continuing to invest in innovation, technology and the people behind the brand.

To support this growth, the company is expanding its workforce and investing in warehousing, AI-driven systems, product development and global supply chain infrastructure.

Today, the business employs more than 180 people in Lancashire and over 250 people across the UK, with further recruitment planned as international expansion continues.

IVG products are stocked by leading UK retailers, including Tesco, Asda, Morrisons, Sainsbury's, SPAR, Nisa and Premier, and are available in an estimated 40,000 retail locations nationwide, as well as in markets around the world.

Ahsan Bawa, Founder of IVG, said: "We are proud to continue building a business in Lancashire that is competing on the global stage. Our success has been built through hard work and the exceptional people who make up our team. Everything started here, and Lancashire remains central to our long-term vision.

Over the last few years, we've invested heavily in innovation, technology, operational infrastructure and international expansion while continuing to create jobs and invest back into the UK economy. We remain committed to investing in our team, our infrastructure and the region that has supported our growth."

Alongside its international expansion, IVG continues to invest in AI-powered operational systems, product development, new product launches across Europe and other global markets, and further enhancements to its supply chain and logistics network.

Despite its growing international presence, the company remains committed to Lancashire and to strengthening its UK operations for the future.

Ahsan added: "We believe Lancashire has some of the strongest entrepreneurial talent in the country. Our objective is to build a modern global business from the UK that can compete with the world's best through innovation, speed and operational excellence."

This ambitious growth target comes off the back of IVG winning Vape Supplier of the Year and Innovation of the Decade, awards it hopes will continue to contribute to long-term success.

You can read the original article in Lancashire Business View.