Countdown to Christmas with a new deal every day!

We've introduced Klarna to the IVG store to help you pay more flexibly.

VG/PG ratios affect flavour, clouds and throat hit. Here’s how to choose the right blend.

Discover how the Vaping Products Duty will affect adult vapers in 2026.

Discover ten new SMART MAX flavours in 10mg. Buy them today!

ONS Data shows 1-in-2 smokers are ready to join the quitting movement in the next 12 months.

IVG adds to an award-winning year by securing Best Innovation at the Futurnic Awards in 2025.