Reliable, long-lasting, and packed with variety, IVG is now the UK’s leading Big Puff brand.

Get a breakdown of vaping costs in 2026, with comparisons between vaping & smoking, plus typical UK vape prices.

Insight into dual-use and what it might mean for people who are trying to move away from cigarettes.

Discover how prefilled pod vapes work, and whether they suit your vaping style.

Countdown to Christmas with a new deal every day!

We've introduced Klarna to the IVG store to help you pay more flexibly.

VG/PG ratios affect flavour, clouds and throat hit. Here’s how to choose the right blend.